This report examines how no and low alcohol (NoLo) beverages are marketed and promoted in the UK and explores how and why consumers drink them
Alcohol marketing and sponsorship
No escape: How alcohol advertising preys on children and vulnerable people
This report brings together the latest evidence on alcohol marketing in the UK

The problem with drinking responsibly
What’s wrong with the alcohol industry’s ‘drink responsibly’ messaging? Colin Shevills investigates

Alcohol advertising and its impact on young people
Alcohol advertising is all around us and it hasn’t gone unnoticed by our children. Ruth Spencer reflects upon the impact alcohol advertising has on the young people she meets

Three quarters of Brits back new controls to help protect children from alcohol advertising
New research released today suggests that the Great British public want to see the Government do more to protect children’s exposure to alcohol advertising. Newly published findings from YouGov[1] asked the public whether they would […]
Rapid literature review on the impact of health messaging and product information on packaging of alcohol and other unhealthy commodities
Rapid literature review funded by AFS on the impact of the provision of health and product information on consumer knowledge and behaviour on product labels. Authors Elena D Dimova (Glasgow Caledonian University) and Danielle Mitchell […]
Youth perceptions of drinking and alcohol marketing
Research into young people’s attitudes towards alcohol and its marketing.
FYFA – SHAAP/Eurocare report on Focus on Youth Football and Alcohol
This report presents findings from Work Package 4 of the FYFA project – a review of international policies and practices related to young people, alcohol, marketing and sport at an international level, including evidence gathering […]
Time to blow the whistle on alcohol sports sponsorship
Report from Alcohol Focus Scotland and SHAAP on research from Stirling University’s Institute for Social Marketing and Health illustrates the extent, nature and frequency of alcohol sponsorship in Scottish football and rugby.
A rapid narrative review of literature on gendered alcohol marketing and its effects
This report presents findings of a rapid narrative literature review exploring the gendered nature of alcohol marketing and its effects, focussing specifically on the ways in which women are both targeted and represented, and the […]