Alcohol-free and low-alcohol drinks are becoming increasingly popular. From a low base in the UK, the growth has been rapid and alcohol companies are now increasingly recognising their commercial potential.
This document sets out the full AHA policy position on alcohol-free and low-alcohol drinks. It covers 8 key areas where we are calling for changes and/or new national policies. These include:
- Product definitions
- Labelling
- Licensing and consumption settings
- Marketing and brand exposure
- Price and availability
- Monitoring trends and research
- The role of industry
- The importance of tackling alcohol harm
Download and read our full policy document for more information.
You can also explore the top 5 questions that we are often asked about these drinks in this blog.