This privacy policy sets out how the Alcohol Health Alliance UK (AHA) uses and protects any information that you give when you use this website.

We are committed to ensuring that your privacy is protected.

Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy from time to time by updating this page. Please check this page from time to time to ensure that you are happy with any changes. This policy was last amended in September 2018.

Information we collect on our website.

We collect information about you and your behaviour on our website in two ways: (1) anonymous data that helps us improve our services, and (2) personal data that you voluntarily give us so that you can support our work and campaigns.

1. Anonymous data

To provide you with the best service possible, we utilise third party service to collect data about how you use the website. This does not allow us to identify you personally. We will be diligent in only using trusted providers, but cannot fully guarantee the safety of your data with third parties. To understand how our visitors use our website better, we employ Google Analytics, which is a standard online tool to analyse behaviour on websites. All information we see is anonymised. Click here to read more about Google Analytics’s privacy policy.

2. Personal data that you voluntarily supply

We might collect data that allows us to identify you personally. You might voluntarily supply this data when you support our work and campaigns, or when you write to us with an enquiry or comment.

What we do with the information collected.

We require this information to understand your needs and provide you with a better service. More specifically, we may use this data:

  • For internal record keeping.
  • To improve our services.

Where you have given consent, we may:

  • Send emails about our work and to share new campaigns and calls for actions with you.
  • Contact you for market research purposes.

Where you have given specific permission, we might use your personal information, such as quotes and photos accompanied by your name, for promotional purposes in our campaigns and wider work.

What we will never do with your information.

We will never:

  • Sell, distribute or lease your data without your explicit consent.
  • Disclose your data to government officials unless required by law.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place generally accepted physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website.

Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience.

The cookies we set

From time to time we offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.

When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties.

This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.

From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.

In some cases we may provide you with custom content based on what you tell us about yourself either directly or indirectly by linking a social media account. These types of cookies simply allow us to provide you with content that we feel may be of interest to you.

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including, Twitter and YouTube, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

Controlling your personal information.

Should you at any point you have any concerns about the data we hold on you, or wish to withdraw your permission, please let us know as soon as possible, ideally in writing. To do so, please go to the contact page here.